Delivery at pizza hut, Inc.
Many years ago Pizza hut senior managers worried about entering the delivery market. The believed this would weaken the traditional eat-in/carryout business and decrease the whole profit. The solution for the management was to enter the delivery market - where competitors like Domino's celebrated success for many years - with separate delivery-only units. These units are smaller than traditional restaurents and do not require any parking areas.
A small delivery task group was formed in 1985 and began opening in all levels of the company. Actually Pizza hut, Inc. was increasingly concerned about Domino's rapid expansion, and the company found out that it would be very necessary to entry the delivery market, and to prevent the loss of market leadership position.