Semantic/Symbolic Analysis
Semantics offers an explanation for why organizations can develop new names and why words are so open to multiple interpretations. Three principles underlie semantics.
First, meaning is in people, not words. Words do not mean, people man. These two sentences are popular summations of the important principle that everyone has his or her own interpretation of reality (Craig, 1997).
Second, language is representational. As we already have seen, the word is not the thing. Words are symbolic representations of ideas or objects (Condon, 1975). We are free to create whatever words we choose, as we found out with jargon and buzzwords, and our only limitation is what other people interpret the world to mean. We can take a term and make it represent a reality, but the shared meaning is transactional
Semantic/Symbolic Analysis
Semantics offers an explanation for why organizations can develop new names and why words are so open to multiple interpretations. Three principles underlie semantics.
First, meaning is in people, not words. Words do not mean, people man. These two sentences are popular summations of the important principle that everyone has his or her own interpretation of reality (Craig, 1997).
Second, language is representational. As we already have seen, the word is not the thing. Words are symbolic representations of ideas or objects (Condon, 1975). We are free to create whatever words we choose, as we found out with jargon and buzzwords, and our only limitation is what other people interpret the world to mean. We can take a term and make it represent a reality, but the shared meaning is transactional
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