Corporate strategy identifies barriers to achieving company objectives and develops an approach that allows you to overcome the obstacles. When several individual departments implement strategies, corporate actions lack coordination and may act at cross-purposes. A corporate strategy department functions as a coordinating body, developing and implementing strategies that satisfy the objectives of individual departments as well as promoting overall corporate goals.
To implement a strategy, the corporate strategy department has to first communicate the details of the work it expects each department to carry out. While the corporate strategy department is the overall leader, it has to rely on a department such as marketing to implement the strategic components that fall within its area of responsibility. For example, if the overall strategy includes the development of new products, marketing has to carry out a market survey to find out what features are needed, the design department has to create the product and production has to build it.