Starbucks Coffee inspires and nurtures the human spirit starting with its employees. To address this component of its mission statement, the company maintains a small company culture, where rapport and warmth are important. This component of Starbucks Coffee’s mission statement also pertains to customers’ experience. The company extends its warm and small company culture to its customers. At Starbucks, employees’ and customers’ first names are used. Also, the design of Starbucks cafés has a warm and cozy feel. These approaches inspire and nurture meaningful and warm relationships. Starbucks Coffee’s mission statement also indicates a personal and gradual approach. The one person, one cup and one neighbor at a time component of the mission statement shows that the firm ensures meaningful impact on every employee and customer. This part of the mission statement also means that Starbucks Coffee plans to continually and gradually grow the business, one place or neighborhood at a time.