The main site is the Odori Site in Sapporo's centrally located 1.5 kilometer long Odori Park. The festival's famous large snow sculptures, some measuring more than 25 meters wide and 15 meters high, are exhibited there. They are lit up daily until 22:00.
Besides about a dozen large snow sculptures, the Odori Site exhibits more than one hundred smaller snow statues and hosts several concerts and events, many of which use the sculptures as their stage.
A good view over the Odori Site can be enjoyed from the Sapporo TV Tower at the eastern end of Odori Park. The tower has extended hours (8:30 to 22:30) during the festival. Admission to the top observatory deck costs 720 yen per adult. A 1100 yen ticket allows a day visit and a night visit.