They choose the football to sponsorship for their brand “NIVEA FOR MEN” because they knew that in those days football was the center of the focusing point. Especially in the United States, football is popular and viewed by a large male fan base. Utilizing advertisement space during a football game would be a means in which to attract many viewers at once. By promoting the product with football players, it is a good target market and it tends to give off the appearance that if these football players use the product I will be more like them. Nivea targeted the correct market for their product by airing commercials during football. In UK the most played game or the game whom loved by the people choose by the NIVEA brand. That’s why they knew by this way NIVEA FOR MEN can easily marketed.