Last year, its rival WeChat, which has about 480 million users, also launched e-commerce and food delivery services. Lazada.com, which operates in the ASEAN region, reportedly allocated US$30 million of its 2014 marketing budget on Thailand, while, in the same year, sales were expected to reach US$50 million. Lazada Thailand claims to have an average of 5 million users per month with a bounce rate of