pizza hut franchisees - the IPHFHA
The International Pizza Hut Franchise Holders Association ( IPHFHA ) is formed in 1967 to " solidify the national image of pizza hut ant to further product loyalty "! The IPHFHA communicates with the communicates with the company, it employed a professional staff header, who acts as intermediary between board and company. The IPHFHA controls the entire adventising budget and is responsible for hiring and firing the national advertisin agency.
Market area advertising is managed by local co-pos They are required to make contributions and for the co-ops in their area. Franchisees are lasted to invest 2% of its monthly gross sales in marketing.