Despite increased health factor awareness across key adult snacking groups, there remains a perception of food “snacks” as a worthwhile, if basically unhealthy, “treat” within their overall food consumption. Many adults did show some concerns about specific diet and health-related aspects of many snack products and would like to be tempted by healthier versions. Amongst the drivers for healthy snack uptake, local source attributes were generally rated highly by all; these and other “natural” and “healthy” snack claims, including fairtrade and organic labels, were positively
received provided that the key, hedonic “treat” experience attributes could still be delivered. When considering the provision of snacks for children, the customers’ choice processes appeared to be much more health-based, showing apparent “nest” snack choice behaviours – or stronger “nesting” behaviours in mothers of young children