OTA Power
• A recent study by Expedia Media Solutions found that travelers visit 38 sites before booking a vacation
• OTAs capture 47.2% of those web visits while DMOs receive just 6.4%
• Younger travelers are more likely to use an OTA (65% < 55 affluent U.S. households use OTA vs. 48% of 55+)
• New York and San Francisco DMOs recently signed agreements with Booking.com