Moreover, writing has been shown to serve as a textualizing practice that
documented, fixed, and stabilized ideas developed in conversation (Anderson, 2004). In
the translation from conversation to written text, individual experiences are converted
into public and permanent representations of organizational reality. Writing in this
way helps to stabilize organizational reality to enable change to occur.
In this approach of organizational change, communication is seen as constitutive
of change at the same time as it is multi-layered and contains conflicting levels of
understanding. The outcome of the change process is the result of negotiations of
meaning. However, while many researchers value the contributions of discourse
approaches and discourse analysis, some point to the problems as well.Alvesson and
Ka¨rreman (2000) state that sometimes ”discourse analysis tends to overemphasize the
importance of the inconsistency, variation, and context dependency of speech acts”.
The authors argue that it is also important to draw attention to the relative capacity of
language to convey insights, experiences, and factual information, and its capacity to
clarify phenomena.
Moreover, writing has been shown to serve as a textualizing practice that
documented, fixed, and stabilized ideas developed in conversation (Anderson, 2004). In
the translation from conversation to written text, individual experiences are converted
into public and permanent representations of organizational reality. Writing in this
way helps to stabilize organizational reality to enable change to occur.
In this approach of organizational change, communication is seen as constitutive
of change at the same time as it is multi-layered and contains conflicting levels of
understanding. The outcome of the change process is the result of negotiations of
meaning. However, while many researchers value the contributions of discourse
approaches and discourse analysis, some point to the problems as well.Alvesson and
Ka¨rreman (2000) state that sometimes ”discourse analysis tends to overemphasize the
importance of the inconsistency, variation, and context dependency of speech acts”.
The authors argue that it is also important to draw attention to the relative capacity of
language to convey insights, experiences, and factual information, and its capacity to
clarify phenomena.
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