Will forge the direction of the guild by absolute example. Will ensure suitable officers are in place to carry out operations within the guild to maintain the efforts of the community at large and where there are shortfalls in leadership around the guild, guild leader will pick up the slack and accept ultimate responsibility for areas where the guild is weak.
Monitors all officer activities and ensures tasks are being carried out correctly, attempt to replace ineffective officers if required.
Operates as a point of contact between all members of the guild and particularly for the leadership team while maintaining an approachability for all members. Acts as a figurehead for sources external to the guild who are interested in how we operate.
Will generate interest in the guild from outwith by ensuring we get noticed on our own server and externally.
Will protect the guild by maintaining standards of discipline to ensure we are respected within the server community and to provide a safe and enjoyable place for WoW players to call their home.
Will demand that members uphold the ethos of the guild with exemplary behaviour while playing the game with friends and others.