The way in which a folder says these things is all-important. The very titles given to the activities can attract or repel, inform or misinform. The best titles generally: 1) give an accurate idea of the substance of an activity, 2) have a suggestion of action in them, 3) are stated in terms of a problem or function, and 4) are personalized. For example, “Writing for Pleasure and Profit" is a better title for a course than “English Composition." “Starting Your Own Business" is better than “Elementary Business Management." “Will You Have to Fight Russia?” is a better forum title than “The Russian Foreign Policy.