“Our brand expansion represents our commitment to delivering a breadth of content that our audience cannot find anywhere else,” said Senior Vice President of Creative Direction, Michael Ouweleen. “The checkerboard is in our DNA and is not only reflected in the subtle redesign of the logo but also provides a through line that connects and helps frame our diverse slate of programming from animation to live-action. The art direction and creative acumen of the Brand New School and their ability to breathe new into the iconic was invaluable and helped us achieve our goal.”
— Press Release