While the kebaya is worn by a wide range of women from the former President Megawati to the jamu street vendor, the kebaya could never be claimed to operate as a social leveller. Women who sell jamu (traditional herbal medicine), from young to old, and right across the islands of Java and Bali are wearing kebaya. Today, in Indonesia the image of a woman wearing kebaya sells a variety of products from traditional herbs to Betadine to fried chicken. As an icon the women in her traditional clothing - kebaya - sells tradition and all the purity and goodness belonging to Indonesian cultural traditions. Perhaps she also evokes an element of nostalgia for urban consumers. Traditional as a way of life, is often less about the differences between rural and urban settings, than about socio-economic and class distinctions. For women 50 years and older, whose occupations and way of life come to distinguish them as traditional, traditional clothing of kain-kebaya is their choice of daily dress. These women, the majority of whom belong to the lower socio-economic group, often work in traditional settings such as markets, are employed as house servants or work in the agricultural sector.