4.2.1 Focused factories: from geogr

4.2.1 Focused factories: from geographical to product segmentation

Many international companies, particularly in Europe, would have originally organised their production nationally. In this situation, factories in each country would have produced the full product range for supply to that country. Over time, factories in each country might have been consolidated at a single site, which was able to make all the products for the whole country. This situation, in which there is a focus on a limited segment of the geographical market, is shown in Figure 4.4(a).