Shiseido has been working on many researches and developments while cooperating with domestic and international research institutes from basic researches including skin research and physical chemistry to researches in applying these results to products.
Among them, development of cosmetic ingredients that are highly effective in “whitening”, “anti-aging” and “beautiful skin”, which are desired by many customers, understanding of complex mechanisms such as functions of the skin and aging, and development of emulsification technology, which is an important technology in cosmetics are all researches that are necessary to deliver better products to our consumers.