This industry sectors tends to obtain benefits primarily in terms of marketing
from entering AEC-more opportunities to expand markets in ASEAN groups. However,
there is high risk and competition both from outside and inside ASEAN. The major
strategies place emphasis on the creation and development of new markets,
improvement of the database system of marketing in the target country, product
development, and the enhancement of industrial infrastructure. The industry sectors in
this category are: electrical appliances, air-conditioning and refrigeration, gas, textile,
herbal, software, and machinery