The decision to move toward action is based on the
relative weight given to the pros and cons of
changing. In precontemplation, the cons always
outweigh the pros. From precontemplation to contemplation,
the pros increase and the cons decrease
from contemplation to action. The pros begin to
outweigh the cons of changing prior to action being
taken.50 For women not ready to begin eating
healthy or increasing physical activity, enhancing
the pros and decreasing the cons can help increase
intentions to take the steps to be ready.