Because this isn't any ordinary teddy - it's Teddy the Guardian, a clever diagnostic tool in furry form designed not to alarm kids.
When the bear's paw is squeezed, a sensor inside collects body and ambient temperature data and transmits it wirelessly to a smartphone.
Other toys in the range - the Tall Giraffe and the Brave Lion - measure activity, heart rate and blood oxygen levels.
The idea came from Josipa Majic, 24, a Croatian former informatics student, who has now set up a firm called Teddy & the Guardian Animals with offices in Zagreb, London and California.
"I witnessed closely how, despite having amazing doctors, oftentimes the patient's emotional state got neglected," she tells the BBC.