Central to normative ethics is the question: what ought I to do? The question not
only concerns what might possibly be done or what it is lucrative to do, but is also
reflections about what it is right and justified to do (Beauchamp and Childress,
2009; Vetlesen, 2007; Birkler, 2006), and it is expressed in what we think and do
(Jensen and Mooney; 1990). Ethics is systematic reflections on human conduct
(Adland, 2000) Since the 1980’s an increasing interest in ethics has been seen in
more areas - amongst