When you want to explore from both perspectives. Qualitative and quantitative research will look at
a phenomenon from different perspectives. The qualitative perspective looks at the phenomenon in
depth but is based upon information collected from a few individuals, hence, is limiting in making generalisations
and broad conclusions. On the other hand, the quantitative approach gathers information
from many individuals so that it has the ability to make generalisations but is limited in terms of indepth
analysis. Taking a purely quantitative or purely qualitative approach would give the study the
strengths as well weaknesses of the approach. It is to overcome the weaknesses of the approach and
make use of the strengths of the other approach that you combine both. By combining both perspectives
you can have a more complete picture and understanding of a phenomenon from both perspectives.