5. The directors shall include in the separate statement containing a discussion and analysis of the Group’s performance in the annual report, an explanation of the basis on which the Company generates or preserves value over the longer term (the business model) and the strategy for delivering the Company’s objectives. The Company has a corporate strategy and a long term business model. Long term financial performance as opposed to short term rewards is a corporate governance objective. The Board would not take undue risks to make short term gains at the expense of long term objectives.