The consumer products business model describes how a company translates strategic objectives into business goals, processes and tactics to achieve those objectives. The model presented in Exhibit 4 outlines the following factors: First, External Business Drivers and Stakeholders, which are the outside factors and pressures that can prevent an entity its objectives. These may include the political and legal environment, actions of competitors, customers, trade regulations others. The next factor is the set of various Markets that are relevant to the company’s business. Finally, the Business