Establish time frames
You need to allow adequate time to develop and implement your new products. Your objectives for developing new products will inform your time frames and your deadlines for implementation. Be thoughtful and realistic. Some objectives might overlap but others will be mutually exclusive.
Your objective to race against your competition will require efficiency from your team.
Your aim to achieve a specific launch date will be influenced by demand for seasonal products and calendar events.
Your aim to be responsive to your customers' needs and demands will require time for research to ensure you develop the right products at the right time.
Your objective to stick to business as usual and maintain other schedules will affect the resources you make available for NPD.