ncluding travel expense, preparation for this holiday is very costly. The holiday period usually witnesses a hike in overall consumer prices due to increasing demand. Gifts are usually given to family members and new clothes are worn during the holiday. Traditional food is prepared for many family members coming to visit for the holiday. Fruits are especially expensive. Food prices are inflated during the month of Seollal. Many families have to save money for a long period of time so they are able to purchase food required for the traditional meals. Others have chosen to forgo some traditions because they have become too expensive. These families will prepare a modest ancestral rite only with necessary foods for Seollal. The government has started taking certain measures to help stabilize and support ordinary people's livelihood for Seollal holiday period. They have raised the supply of agricultural, fishery, and livestock products. The government used the rice reserves and pork imports to lower inflation. The government is also putting money into small and medium-sized companies to help with cash-flow.