Cultures are extraordinarily complex much more so than TV sets, automobiles, or possibly even human physiology So how does one go about learning the under lying structure of culture? Looking at any of the basic systems in a culture s a good place to start-business, marriage and the family, social organization- any will do Culture humanity's medium, there is not one aspect of human life that is not touched and altered by culture This means personality, how people express themselves(including shows of emotion), the way they drink, how they move, how problems are solved, how their cities are planned and laid out, how transportation systems are organized and function, as well as how economic and government systems are put together and function However, it s frequently the most obvious and taken for granted and therefore the least studied aspects of culture that influ ence behavior in the deepest and most subtle ways