Overall Harley Davidson is a strong company with excellent margins and constantly
growing revenues. In 2005 Harley Davidson recorded its 19th consecutive year of record
revenues and record profits. The main concern for Harley is whether or not they can
sustain their growth in the face of improvements in their competitors’ products and a
maturing market. Some analysts are concern that Harley Davidson is not pushing the
envelope in the market anymore and is not on the cutting edge of new styles and
motorcycle designs. Even a company as dominant in its market as Harley Davidson can
ill afford to sit back and let competitors steal market share because of inaction.