Threat of New Entrants
Due to the vast range of Procter and Gamble products, it is very hard for a new company to come and participate. However, the company holds considerable shares of market and also has established reputations therefore, no new entrant can compete with the company without heavy amount of capital and complete marketing strategy based on comprehensive research. Though small companies with specialization in particular products can offer competition to Procter and gamble in specific areas.