The marketing process is made up of simple concepts that involve lots of research on the part of the marketer.The process begins with understanding the consumers, without knowing what consumers need or want and to enter the market, it is difficult to do business. So business marketing requires planning and has a good marketing strategy will to success in the management of our business. For instance, Judith is an owner business of handicraft shop in Chiang Rai. She want to launch new product is Beads long necklace. Jeff who is an owner of a Mien shop in Night Bazaar. He want to buy necklace from Judith for to sells in his shop. He want to bargains the price with Judith. If he will buy in large number. Judith is very cautions of this price because she may lose a lot of her profit.She knew that Jeff also has a plan to buy the same kind of necklace from Anna shop. Although Anna necklace is not neat as of Judith's but it's a lot lower price, then if Judith not give discount for Jeff , she might lose a chance to introduce her product to a large of foreign customers. It is a problem for Judith. She should decide how to make her product to market.