Wanting to give away what he thought was an ordinary book on the Japanese art of origami, Wiltshire turned to eBay. Unaware of its actual value, he set the book’s starting bid price at one penny. Astonishingly, two buyers got into a bidding war and it sold for more than $200. Immediately seeing a business opportunity, he contacted the book’s publishing company in Jimbocho and bought the remaining few copies, effectively launching a new book export company called Gria.