ITO EN has established an integrated production system covering all stages of tea production from the procurement and processing of tea leaves to packaging and sales. We continue to pursue quality improvement, engage in independent technical development of tea leaf cultivation and processing methods, and strive to develop and offer products that meet consumer needs. Japan has a low birthrate and an aging society, in which families are getting smaller and people are demanding more and more convenience. Addressing these factors, ITO EN is reinforcing its lineup to include easy-to-use mini-pack products and a series of teabag and instant tea products that offer the same delicious flavor as freshly brewed tea.