Mattei, Hasbro and LEGO all had individual licensing agreements with Disney to produce toys; however,
Disney had a long and favourable history of licensing toys with Mattel. Hasbro on the other hand had an
existing license agreement to produce Marvel toys and games until2017.27 This created speculation in the
toy industry as to which direction Disney would proceed in with future toy licensing agreements. Disney
Chief Financial Officer Tom Staggs commented on this topic to the media: "As many of these deals
conclude over time, we will have the flexibility to either bring them in-house or pursue third-party
licensing agreements depending on how we feel we can create the most value.