Users expressed frustration about not being able to view their purchased video content on various devices and not having the technical knowledge to convert formats. We encourage the pursuit of a strategy that encompasses mobile consumption and includes the
proper licensing and tools to simplify the process of downloading or streaming content to a variety of devices. For example, we were surprised to learn that people commonly use mobile video devices while in bed even when they also have a TV in the bedroom.
Users want the ability to seamlessly switch to viewing a high-resolution version of their content on the TV in their bedroom and other areas in the house.