According to the Office of Industrial Economics (OIE), the amount of beer sold increased by
12.8% in 2012, after falling by 3.9% in 2011. The rise in 2012 was mainly due to the rebound in
private sector spending and rising consumer confidence. The excise taxes for spirits rose in
August 2012, making spirits more expensive relative to beer. Therefore, some spirits drinkers
may switch to drink beer. Despite the excise tax hike, consumption of spirits rose in 2012. The
rise came because the dominant spirits producer sold more products and because imports rose
compared with the previous year. Alcoholic beverage consumption in 2013 is expected to grow
moderately. According to the Office of the National Economic and Social Development Board
(NESDB), gross domestic product (GDP) in Thailand in 2013 is projected to grow by 3.8%-4.3%,
down from 6.5% in 2012. Spirits consumption, particularly local spirits, is expected to continue increasing, as social drinking is a strong element of the Thai culture. Beer consumption should
grow at a slower rate in the future, because it will be hindered by several negative factors, such
as an excise tax increase. However, beer consumption also depends on the marketing strategies
employed by the major beer producers.
According to the Office of Industrial Economics (OIE), the amount of beer sold increased by12.8% in 2012, after falling by 3.9% in 2011. The rise in 2012 was mainly due to the rebound inprivate sector spending and rising consumer confidence. The excise taxes for spirits rose inAugust 2012, making spirits more expensive relative to beer. Therefore, some spirits drinkersmay switch to drink beer. Despite the excise tax hike, consumption of spirits rose in 2012. Therise came because the dominant spirits producer sold more products and because imports rosecompared with the previous year. Alcoholic beverage consumption in 2013 is expected to growmoderately. According to the Office of the National Economic and Social Development Board(NESDB), gross domestic product (GDP) in Thailand in 2013 is projected to grow by 3.8%-4.3%,down from 6.5% in 2012. Spirits consumption, particularly local spirits, is expected to continue increasing, as social drinking is a strong element of the Thai culture. Beer consumption shouldgrow at a slower rate in the future, because it will be hindered by several negative factors, suchas an excise tax increase. However, beer consumption also depends on the marketing strategiesemployed by the major beer producers.
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