There were fewer prominent normative beliefs described
by high income women that explained their behaviors.
Physical activity as structured/recreational exercise and as
activity associated with daily living was encouraged, but
structured/recreational exercise was encouraged more.
Women did report that the idea of eating for two was
prominent among other women such as female relatives
and work peers. Only one woman indicated that she was
somewhat swayed by this belief, ‘‘I think any woman sees
it as an excuse to eat more food. You gotta give (make) a
good little pad there.’’ However, most women ignored this
belief as mentioned previously.