Advertise to the Target Market
High-end clothing stores should have advertising objectives, including advertising to their store's target market to cut out the riff-raff. Publish advertisements in high-end local magazines or the fashion section of the newspaper so readers get a feel for the clothing you sell. Name some of the expensive designers your store sells so people know what to expect. If your store caters to both men and women, represent this in the advertisement as well. Although women of all ages like to shop, men between 18 and 40 years old are the most likely to want to enter your store, according to Tiffany. Avoid lower-quality advertising techniques like handing out poorly printed fliers or having a mascot dance on the street corner. These techniques don't represent the high-end quality of your store