1. Wide range of products to serve all categories and a strong focus on technology and quality
2. Effective localization of product offerings for growth markets like India, Brazil, China
3. Brand offers sound rational appeal – good product features and good value for money
4. Good after sales service and wide distribution network
5. Subsidiaries enjoy independence in decision making and hence have flexibility in adapting to the local market
6. Sponsorship of sports and entertainment events enhances visibility
7. It has nearly 100,000 employees and is one of the top mobile manufacturers