It is important to recognize that objective and subjective measures are not interchangeable,
one for the other, as they correlate only about .39 (Bommer, Johnson, Rich, Podsakoff,
and Mackenzie, 1995). So, if objective measures are the measures of interest, subjective measures
should not be used as proxies. For example, if sales are the desired measure of performance,
then organizations should not reward employees based on a supervisor's overall rating of
performance. Conversely, if broadly defined performance is the objective, then organizations
should not reward employees solely on the basis of gross sales. Nevertheless, regardless of
how many criteria are used; if, when considering all the dimensions of job performance, there
remains an important aspect that is not being assessed, then an additional criterion measure is
required.
It is important to recognize that objective and subjective measures are not interchangeable,one for the other, as they correlate only about .39 (Bommer, Johnson, Rich, Podsakoff,and Mackenzie, 1995). So, if objective measures are the measures of interest, subjective measuresshould not be used as proxies. For example, if sales are the desired measure of performance,then organizations should not reward employees based on a supervisor's overall rating ofperformance. Conversely, if broadly defined performance is the objective, then organizationsshould not reward employees solely on the basis of gross sales. Nevertheless, regardless ofhow many criteria are used; if, when considering all the dimensions of job performance, thereremains an important aspect that is not being assessed, then an additional criterion measure isrequired.
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