Abstract: The purpose of this study was to identify and analyze
messages related to food and eating behavior as presented on prime
time television (8:00-11:00 pm) both in programming and commercials.
Food references occurred an average of 4.8 times per 30
minutes of programming time. Over half (60 percent) of all food
references in programs were for low nutrient beverages and sweets.
The prime time diet is inconsistent with dietary guidelines for healthy
Americans.