Danone participates at present in the yogurt market with the structuring of direct and indirect channels. In the direct channel, the firm possesses its own structure to supply the main national retailers and wholesalers and regional chains. The present indirect channel possesses some differentiated structures depending on the region of the country, attending mainly small and medium retailers and traditional clients, mainly with distributors, some representatives, and brokers in specific cases. Both channels cited utilize strategies of intensive distribution varying the form of performance and the mix of products depending on the type of client and the area of participation.