Biographical notes
Pirjo Honkanenis a scientist at the Norwegian Institute of Fisheries and Aquaculture
Research, within the Department of Economics and Marketing in Tromsø, Norway.
Bas Verplankenis a professor of Social Psychology at the Department of Psychology,
University of Tromsø, Tromsø, Norway.
Svein Ottar Olsenis a professor of marketing at
the Norwegian College of Fishery Science,
Department of Economics and Marketing, University of Tromsø, Norway.