The new analytical insights can also open
up fresh commercial possibilities. This
doesn’t just include more risk prevention
and remediation, but also using the
deeper knowledge of customer needs to
provide a broader range of non-insurance
products, services and solutions. In
other sectors we’re already beginning to
see the advent of a third wave of digital
evolution, in which companies take on
the role of ‘digital identity manager’ to
secure the best cross-sector deals for
their clients. There could be valuable first
mover advantages for insurers that lead
the way in their sector.