a) Regarding the iconography: we find the same graphic elements in the French and Arabic versions: the perfume bottle is at the bottom of the page on the right; the advertising character (a woman) is at the center of the image and moving. She's displaying the same smile in the two ads and the extras on the background are in the same position (sitting around a table). We can thus notice, on the iconographic level, the same scene shot from the same angle in both versions.