Alcohol market in the Philippines has a local beer and wine as its importance in the market for a long time. However, in 2555 found that alcohol is more to the expansion of sales. The wine is a premium product, with a growth rate of sales volume. This suggests that alcohol drinking culture of the Filipinos began to change, the meticulous attention to drink more alcohol. In addition, marketing strategies and production is expected to change as well. The value of goods sold alcohol in the Philippines, with up to 370,000 million Puerto.