the study can identify best practices PCOO New Media should adopt and the study can also determine possible constraints it would encounter in its operation. At the time the study was conducted, the PCOO New Media is in its second year of operation. As a newly created department, PCOO New Media should identify gaps and determine what it can do to improve its operation to become more efficient. There is a need to identify the elements in E-Government, Government Communication, and Social Media that can guide PCOO New Media in its effort to make its operation more measurable and manageable.