Table 4 shows that a positive message would significantly change intuitive negative perceptions
in both popular and scientific contexts, supporting Hypotheses 1a and 2a. The results also show that a
positive message in a popular context would not change an analytical negative perception, supporting
Hypothesis 2a; and a positive message in a scientific context would change an analytical negative
perception, supporting Hypothesis 2b. Finally, although we expected that people with a political negative
perception would not change their minds on the basis of any information provided, results show that they
can actually change their minds based on positive information communicated in a scientific context.
Therefore, Hypotheses 1c is supported but Hypothesis 2c is not supported