INTRODUCTION
Goals: Get the attention and interest of your audience, set the tone, reveal the topic, establish credibility and good will, and preview the speech.
Attention-getters
narrative
humor
quotation
rhetorical question
startling statement
arouse curiosity
reference to audience, occasion, or current events, previous speech
presentation aids (visual/audio)
Need
Create desire on the part of the audience to listen. Answer the questions: “Why should I care?” and “How does this topic relate to me?”
Show the scope of the issue, the degree of importance, and the ramifications.
Reveal the topic and your interest or point of view.
Establish credibility and good will with the audience.
Preview the body of the speech.