Market share
Low-cost carriers posted modest global market share gains in 2012, but in the fastest-growing regions for overall air-passenger volumes, the low-cost carriers are not really sharing in the spoils. That’s one of the conclusions that can be drawn from an Amadeus Air Travel Traffic Intelligence study of 2012. In air travel’s fastest-growing regions, Asia (9%) and Latin America (6%), low-cost carriers’ market share in 2012 stood at 18.6% and 24.9% respectively. In the Middle East, LCCs hold a mere 13.5% market share. The dearth of a viable LCC presence in Asia, Latin America, and the Middle East contrasts sharply with the situation in Europe, which has the greatest LCC market share in the world at 38%, followed by the South West Pacific (36.6%), and North America (30.2%). Spain (57%) has the highest LCC market share in Europe while the UK (52%) passed the 50% milestone for the first time in 2012. The status of LCCs varies by country of course but the data show continued increase in LCCs market share. Although Asia has a low LCC market share overall, the Philippines boasts an LCC market share of 61%. The US data provide insights into the impact of the onset of the 2007 economic recession on air travel for business purposes. During national recessions, legacy and low-cost carriers’ market niches converge. Although the data tell us nothing about why this has happened, we can speculate that shrinking corporate travel budgets led business passengers to shift from legacy to low-cost carriers in search of value.
Market shareLow-cost carriers posted modest global market share gains in 2012, but in the fastest-growing regions for overall air-passenger volumes, the low-cost carriers are not really sharing in the spoils. That’s one of the conclusions that can be drawn from an Amadeus Air Travel Traffic Intelligence study of 2012. In air travel’s fastest-growing regions, Asia (9%) and Latin America (6%), low-cost carriers’ market share in 2012 stood at 18.6% and 24.9% respectively. In the Middle East, LCCs hold a mere 13.5% market share. The dearth of a viable LCC presence in Asia, Latin America, and the Middle East contrasts sharply with the situation in Europe, which has the greatest LCC market share in the world at 38%, followed by the South West Pacific (36.6%), and North America (30.2%). Spain (57%) has the highest LCC market share in Europe while the UK (52%) passed the 50% milestone for the first time in 2012. The status of LCCs varies by country of course but the data show continued increase in LCCs market share. Although Asia has a low LCC market share overall, the Philippines boasts an LCC market share of 61%. The US data provide insights into the impact of the onset of the 2007 economic recession on air travel for business purposes. During national recessions, legacy and low-cost carriers’ market niches converge. Although the data tell us nothing about why this has happened, we can speculate that shrinking corporate travel budgets led business passengers to shift from legacy to low-cost carriers in search of value.
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