Hanami is the traditional Japanese custom of enjoying the beauty of flowers, especially cherry blossoms . The practice of Hanami is more than a thousand years old, and is still very popular in Japan today. It takes place in the Spring. The blossoms only last for a week or two, usually from March to April. They are followed by the media. After a very brief time, the blooming peak is over, and then the blossoms begin to fall from the trees.